One of the persistent themes of World Streets is that both the starting and the ending 
place for what is often called "transportation" or "infrastructure" are not about concrete, steel or rubber, nor infrastructure, vehicles or even electronics, but people -- ordinary people like you and me in our day-to-day lives. Here in a short piece by the behavioral economist Robert Frank that appeared in Saturday's New York Times is a single paragraph (toward the bottom and conveniently in red here) which provides us with one more trenchant reminder that reminds us of the importance of starting with people. And the high cost of tailing to do just that.
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