Tuesday, February 16, 2010

World Streets Collaborative Program
Contribute, subscribe, support, get involved

World Streets is an open collaborative program, and is entirely dependent on the support of readers, subscribers and others who share our deep concerns about sustainable transportation, sustainable development and social justice. Subscription is free for all who cannot afford it, and as a matter policy we do not accept advertising. We count on your counsel and support to be able to continue to do our part.

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World Streets has one job: to inform and support sustainable transportation projects and groups around the world. After a first year of proving its worth, edition after edition, five days a week, bringing hundreds of carefully selected news items, expert views, questions, comments, inspirations, and leads to the desks of more than one hundred thousand visitors from more than seventy countries on all continents (that was our "business plan"), World Streets is now reaching out to get active sponsorship and support for 2010. We need your help to continue. Here is how it works:

Contents:
1. Individual subscriptions
2. Institutional subscription/partnerships
3. Foundations
4. Personal gifts, donations
5. How to make your contribution
6. Seven reasons why this is a good idea


Individual subscriptions

World Streets is a public interest publication which, as a matter of policy, we make freely available to all who are looking to understand, support, and contribute to the sustainability agenda anywhere in the world. We firmly believe that there should be no barriers, and especially not commercial ones, to the free circulation of news, tools, counsel and peer exchanges when it comes to important issues of sustainable development and social justice.

Subscribers have full access to the members-only World Streets Forum, Library and Archives - Click here for details. For those who use it and can afford it, we ask that you step up to do your part. (For payment procedures, click here. And
* Suggested contribution: EUR 29.00 (USD 39.00)
Students, people working in the developing countries, volunteer organizations, unfunded local or public interest groups and others of limited means are invited to come in and enjoy the benefits of the journal without payment. To receive your free subscription, we would ask you to email a short note to editor@worldstreets.org with your name, institutional affiliation if any, city, country and URL if any. And, please, a few words about your work and interests in this area.

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Public agencies, ministries and funded NGOs and associations
At the state, national, regional or international level, these key institutions with broad responsibilities to guide policy, education, communications and investments in the fields of transportation, environment, cities, energy, or climate can provide valuable support for all concerned by making Streets available to their members, staff and associates. Subscribers have full paid-in access for their staffs and other associated agencies, groups and personnel within their country or region, to all deliverables and services of the subscription program as follows:

1. The Journal
Subscription provides full access to the world's only sustainable transportation daily, and includes daily updates and references which are automatically channeled to the subscriber and their team in daily digest form, complete with easy one-click links to the full text and media content of all articles and commentaries.
- - > Summary overview at http://tinyurl.com/ws-sum

2. World Streets/Monthly Report
Developed to serve the busy reader. Reserved for subscribers and presented in a form suitable for their in-house and other distribution. Each reference is directly clickable to the original article or commentary. Some subscribers prefer to work with World Streets team to prepare the monthly edition in their working language.
- - > Click for sample edition in English– http://tinyurl.com/ws-feb2010
- - > And here for Italian monthly report-- http://tinyurl.com/nm-feb2010

3. World Streets Forum
Reserved for subscribers, active collaborators and correspondents. For subscribers, participation is extended to all nominated individuals, agencies and groups within the country or region served -- giving each forum member full access to the journal, daily updates, monthly reports, peer discussion, shared library, shared library, and databases. The Forum is also an excellent place to ask questions or launch discussions of current topics to get different points of view based on experience in other places.
- - > More: http://groups.yahoo.com/group/WorldStreets

4. New Mobility Agenda: Working groups/peer programs
Subscribers have full access to the peer networks and focus groups set up under the New Mobility Agenda over the last two decades. These include the World Transport Journal, World Carshare Consortium, Global South Forum, City Bicycle Forum, World Car-Free Days, Value Capture/Taxation Forum, Share/Transport Forum, New Mobility Kids, etc. Each forum serves an international expert community working in the given area for collaborative exchanges of information and views. Participants receive regular updates on events, discussions, and issues in their active topic areas.
- - > More: www.program.newmobility.org.

5. Supporting subscriber services/Outreach program
The principal challenge in this collaborative project is that of finding a way to efficiently channel the considerable content of World Streets in a form in which all concerned can quickly scan, select, access and make good use of it in a time-efficient manner. The target group for national sponsors often includes not only their own staff but other agencies and organizations in the country whom they choose to keep informed. We refer to this as the "last kilometer" component of the subscription.
- - > More: http://tinyurl.com/ws-2010sub-support.
* Suggested subscription: EUR 5.000/10,000 (USD 7,000/14,000)
- ->Click here for program details – http://tinyurl.com/ws-2010sub

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Cities, Local government.
Local government are the ones closest to the issues and who make the decisions that count. Via the daily journal and the monthly edition we supply them with a carefully selected, easy to digest, steady flow of exception information, insight, clues and feedback from world experts that would cost them many times more than the annual subscription to develop on their own. It also gives them a chance to make their voice heard on a worldwide forum. Depending on size of city and available resources . . .
* Suggested subscription: EUR 2,000 (USD 2,800)


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Public transport operators, other service providers and management groups
World Streets provides an efficient way for their officers and staff or these groups to stay on top of the issues, challenges, and accomplishments at the leading edge and from an international perspective. Again depending on size and resources . . .
* Suggested subscription: EUR 3,000 (USD4,200)

Private sector suppliers to the sector (goods and services)
This is more delicate, but this form of open public support is appropriate for companies and organizations who are firmly committed to the sustainable transport agenda. Suppliers of goods and services in such areas as insurance, non-motorized transport, carsharing, liftsharing, strategic parking, logistics, buses, delivery services, locational systems, integrated multi-modal ticket/access systems, transport logistics, spatial planning, and specialized consultancy, management and research groups are appropriate. Depending on size of enterprise . . .
* Suggested contribution: EUR 500/5,000 (USD 700/7000)

Universities and research institutions
World Streets offers a good fit and tool for university teaching and research programs at all levels. Various forms of collaboration and mutual support are possible. Get in touch so that we can discuss.

Incidentally, we have been told that the most efficient way to get universities support for this is to handle it as a standard subscription to a scientific or technical journal. In addition and if your time permits it, we would be grateful if university subscribers would toward the end of the academic year drop us a couple of lines telling how they have used these materials and what kind of reaction they may have gotten from professors as well as students. Also this would be a good occasion for you to give us suggestions for future extensions and improvements.
* Suggested subscription: EUR 700 (USD 1,000)

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3. Foundations
Until such time that we have developed the necessary firm base of support for our continuing operation, once-off gifts and donations will go a long way to help us fund our early operational and start-up costs in these crucial first phases. We are particularly hopeful for the support of foundations, groups with such budgets, and well-to-do individuals who share our sense of mission. If you are among them, please contact us for more information. And if you have a lead or know someone we should contact for discussions, please let us know.

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4. Private donors, personal contributions, gifts
We hope to get support from individuals and families of means who share our concerns, and who are ready to reach into their pockets to give proof that the struggle for sustainable cities must engage us all.

World Streets is going to need significant financial support if it is to continue through 2010. Despite the many volunteers pitching in with ideas, articles and encouragement, our programs are still costly to run and require an annual budget on the order of EUR 100,000 to get the job done. (There is a lot going on here, the iceberg under the tip, which is needed to get the journal out each day and which of course you never see, including management and oversight of all that goes into maintaining the New Mobility Agenda focus programs and sites – see www.program.newmobility.org to get an idea on that.)

This level of funding normally can come only from foundations, public agencies, or well-to-do individuals. But there is plenty of scope for smaller, more strategic donations as well, and here is maybe where you will have some ideas. Your counsel and initiative will be helpful in several ways.
• By making a contribution - large or small - you are sending us a strong signal that what we are doing has value.

• Your contributions will help us to fund the diversity of our existing programs at the quality level and frequency you are used to.

• An active contributor base helps us equally to turn to the foundations, agencies, and individuals that can make more sizable contributions to help us make-up a budget shortfall.
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5. How to transfer funds:

Make immediate payment via Paypal or credit card:
Payment by Paypal is simple and fast:
(1) Click www.paypal.com.
(2) Enter your account (or set one up quickly (and safely) as indicated).
(3) Click "send money".
(4) Address: association@ecoplan.org.
(5) Amount.
(6) Click "Personal".
(7) Click "Gift".
(8) Thank you for helping World Streets to continue in 2010.
PayPal also has provision for paying by credit card. It is fairly well explained on the site.

To make direct bank wire transfers:
Account Holder: Association EcoPlan International
Account no. 00010465401
Crédit Industriel et Commercial de Paris
Succursale BR (Montparnasse)
202 Blvd. Raspail / 75014 Paris, France
SWIFT: CMCIFRPP
IBAN : FR76 3006 6106 2100 0104 6540 105

If you prefer to send a check direct our mailing address is:
Association EcoPlan International
8/10, rue Joseph Bara
F75006 Paris, France
Kindly make your check payable to "Association EcoPlan International".

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6. Seven reasons why you should pitch in and do you bit:

1. Your vote for the future: Because if you are a parent or active citizen it is the right thing to do for your children, for your city, for your nation, and yes, for the planet. (And it is simple and cheap.)

2.Act now: Getting behind World Streets and the New Mobility Agenda demonstrates publicly that you give high importance to the critical climate/transportation link and the need for acting now -- and not waiting about for some kind of long term deus ex machina that may or may not solve your and the planet's problems.

3. Worldwide focus: It gives you an efficient way to track some of the things going on at the leading edge not only in your own country or regional grouping. Its genuine worldwide focus -- North/South, East/West (and South/North) -- reporting from source, brings to your attention projects, ideas and clues which otherwise you are just about certain to miss.

4. Re-defining the mainstream: By stepping forward you provide proof that you are part of the growing movement that is in the process of transforming sustainable transportation from a marginal activity, into the defining mainstream of 21st century transportation policy and practice at the leading edge.

5. Share with others: By doing your bit, you are helping make these ideas and materials available to cities, researchers, activists, and others all over the world, including many others who otherwise cannot even afford it on their own.

6. Make your voice heard: As a colleague and supporter, you and your team are in a position to work with the editorial staff from time to time to let the world know about your leading projects and accomplishments.

7. Step forward: And finally, if you do not step forward to do this, if we do not step forward to do this . . . who will?

For the rest, thank you in advance for your contributions, your counsel and your support. And if you wish to talk about any of this, here is how you can get in touch. Believe me, we will not be able to do this without you!

Eric Britton
Editor, World Streets
Tel. +336 5088 0787 • Skype newmobility
eric.britton@newmobility.org or fekbritton@gmail.org


PS. Have a look at who visited World Streets today. They have to be coming here for a reason.


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