Broadening the market for carshare?

Results of pilot project in the Netherlands

This paper describes a pilot project consisting of a substantial increase in the number of carshare vehicles in a neighborhood in Nijmegen, the Netherlands. The goal was to explore, first, the impact on the demand for carshare services and, second, the impact on the socio-economic composition of the new carshare members. The results show a substantial increase in the number of carshare members, but little proof for the diversification hypothesis. While households interested in carshare membership had a different socio-economic profile from existing carshare members, the households that eventually became carshare members more closely resembled the existing members.

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The authors:

Karel Martens
(corresponding author)
Radboud University Nijmegen
Institute for Management Research
PO Box 9108, 6500HK, Nijmegen, the Netherlands
k.martens@fm.ru.nl
Tel +31-24-361-2740

William Sierzchula
Delft University of Technology
Department of Transport and Logistics
Jaffalaan 5, 2628 BX Delft, the Netherlands
willsierzchula@yahoo.com
Tel + 31-15-2787-100

Sander Pasman
Radboud University Nijmegen
Institute for Management Research
PO Box 9108, 6500HK, Nijmegen, the Netherlands
sanderpasman@hotmail.com
Tel +31-24-361-2099

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