WhipCar closes down P2P carsharing operation in Britain. What does it mean?

On 10 Nov. 2010, World Streets ran an article under the title "The P2P carsharing saga continues: The WhipCar story" by the young entrepreneurs introducing their  new WhipCar P2P carsharing start-up, which story you can find here - http://wp.me/psKUY-13b.  After more than two years of hard work in developing an entirely new, uncharted market for Britain, they have just decided, in their words that: "we have discovered there are still barriers to widespread adoption of peer-to-peer car rental in the UK. As a small team with limited resources, we have taken a good long look at these scaling challenges. And, after much thought, we have made the extremely difficult decision to close WhipCar."

Let's have a look at what they have to say in terms of lessons learned, and at the end of this short piece share with you a couple of thoughts on the meaning of this in the broader context of carsharing and P2P.

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Italians are moving less. But using public transport more

The economic crisis combined with the rising cost of fuel has caused significant changes in travel behavior of Italians -- is what emerges from the year-end economic report Audimob of 2010 of the Observatory on Mobility Behavior of the Italian National Institute for Training and Research for Transport (ISFORT)

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Interview with British Transport Secretary / Attitudes towards the car

From: Simon Field [mailto:s.d.field@talk21.com] The Guardian interviewed UK Transport Minister Philip Hammond last week: you can read Andrew Sparrow's piece in full here: Throughout the interview you will see that Hammond refers to carbon as the problem, largely ignoring or dismissing other concerns about the car. Read More via Network Dispatches

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