Thursday, April 9, 2009

Frequency of publication (Reader views)

On the day that World Streets opened its doors, 2 March 2009, we asked our new readers to take the time to share with us their views on what they preferred in terms of frequency of “publication”. In addition to private exchanges and conversation on this, we also opening up a small poll and left it open for the first two weeks, during which time 43 readers took the trouble to share their views with us. What the poll told us lined up quite closely with the emails and other exchanges.

More than half, as you can see here, advised that they would prefer a weekly edition for consultation, while close to a third reported that monthly would be just fine for them. Five of the respondees indicated that they thought ad hoc and no fixed schedule will be the way to go, while only 2 voted for World Streets as a daily.

Now we asked that question with several things in view. First, our desire to avoid info overload, certainly the direct cause of losing your audience on the net or pretty much anywhere. We had in fact the idea of a daily/weekly in target from the beginning. i.e., something that is sufficiently interesting each day that some if not all of our readers might book mark and have a quick look with their morning coffee. But at the same time, organized in such a way that the faithful though busy reader could drop in at any point and have direct access to the full last week of postings.

As to those asking for something monthly, our plan is to do something along those lines, but we have yet to figure out how. Finally, as daily users of the web we appreciate that stuff is happening in our sector in various corners of the world all the time, some of it interesting and to the point here, so we also wish to make Streets a resource readable available at all times. Which is what you have here.

Our job is to make this interesting, relevant and efficient for you. We are off to a pretty good start, but stay with us, more and better is ahead.

The Editor

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