Tuesday, June 9, 2009

Honk! Basel Mobility Ticket (For visitors)

We have often said that new mobility is a strategy which is ultimately made up of a very large number of often very small things. Here is one example of the latter for your consideration: the Basel Mobility Ticket. Do you have one in your city? Should you?

It could not be simpler, so much so that you will wonder why you or your city had not thought of it before. It works like this.

Every visitor who stays in a hotel in the City of Bale in Switzerland is immediately handed a Basel Mobility ticket. It looks like this:

The ticket offers the visitor free transport on the city's public transport system, the TNW Tarifverbund Nordwestschweiz, good for unlimited travel on the city's buses and tramways. It is thus a partnership between the transporter and the city, with the cooperation of the city's tourist office and all the local hotels. The service is paid for by the general visitor's tax which is added to all hotel bills.

It's interesting to us that while the great idea has been around since start-up in 1999, it is the only city we know that has adopted this measure. Surely there must be others, but surely too it has the makings of what should be a universal New Mobility measure, one more small step in the direction of sustainable transportation, sustainable cities and sustainable lives.

Now what about a Mobility Ticket for your city? One small good idea that will surely lead to others. New Mobility is viral.

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