Tuesday, July 21, 2009

New Series: How can Streets save the world auto industry?

The world automotive industry churns out new cars, buses and trucks at a clip of about 70 million vehicles per year. And whatever the difficulties facing certain manufacturers in countries and regions in which they are located, and whatever may be your personal preferences, it is not about to go away. What can World Streets do to help?

For starters we can tell you about the streets, the very place in which all those vehicles you design and produce have to make their way. And if you tune in here you will see that the world's streets are changing fast, and in their new life they are very different from the ones that you planned for and cohabited with in the past. It will be important for you now to dig very deep to have a sophisticated understanding of what the streets of the (very near) future are going to look like. Because that's where your product and your business is going to make it, or break. And the winners will be the first ones out of the gate.

Cars, buses and trucks are part of our mobility future. In addition to the new ones that are coming in at that healthy deca-million clip, we currently "enjoy" an inventory on the order of not far from one billion motor vehicles of all types and sizes in various parts of our gasping planet, not including, famously, the rising swarm of motorized two wheelers that are baffling planners and policy makers in cities around the world.

Of course 99 out of 100 of these vehicles burn fossil fuels, and most of them not very efficiently at that. The environmental and climate implications of this cocktail are of course enormous.

But, like it or not, motorized automobiles are part of our future and thus it would be cosmically silly to turn our back on them for reasons of personal preference or hopes that they might just go away.

For this reason the realities of automobiles, including the ways in which they are designed, produced, marketed, packaged, paid for, owned, used, and eventually disposed of are a very important component of the New Mobility Agenda. It is thus our intention to give this our full attention, and as of next week we will begin to post the first articles in this important series.

A hoped-for dialogue and synthesis between old and new mobility. Stay tuned. Better yet, jump in and be a part of it.

Share your ideas with the editor here via editor@worldstreets.org.

Thanks to http://strangenewsnow.blogspot.com/2008_06_01_archive.html for the original of our well tempered image above.

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